Posts tagged ‘Statistics’

Local firm Aspire Recruitment Solutions reports that the REC says “Increased uptake is positive but more apprenticeships are needed to meet youth employment challenge”

The Recruitment & Employment Confederation (REC) has welcomed positive data on the overall uptake of apprenticeships whilst underlining the need to ensure that they provide a genuine route into employments as well as a means of up-skilling existing staff.

The latest figures

Show that over 250,000 apprenticeships have been created in the 2010/2011 financial year, which exceeds the Coalition Government’s targets.  However, this includes a big increase in short-term apprenticeships – often taken up by those already in employment.  Furthermore, a greater number of these positions have gone to the over 25’s, raising concerns about whether the Government is responding effectively to the UK’s youth unemployment crisis.

Need to accelerate use of apprenticeships

Commenting on this, Tom Hadley, Director of Policy and Professional Development at the REC said;

“The latest data shows some encouraging trends in terms of the overall take-up and progress has also been made in terms of positioning apprenticeships as a credible alternative to university. However, we need to accelerate the use of apprenticeships as a genuine route into the work of work for young job-seekers.”

This was one of the key recommendations of the REC’s Youth Employment Taskforce and the latest statistics do not mask the need for sustained Government action in this area. The recruitment industry can play its part by developing apprenticeships within the sector, and by raising awareness amongst clients and candidates.

 New batch of school leavers will flood the employment market

Writing Exams“With thousands of A-level students leaving school at this time of year, it is increasingly clear that young people require targeted, focused assistance. This includes practical guidance on the benefits of apprenticeships and on the sectors where job opportunities are most likely to exist both now and in the future. As well as continuing to actively promote the apprenticeship route, the Government must commit to establishing a careers guidance network that is fit for purpose.” (Taken from the REC website- 15th August 2011)

For more information/advice please contact the friendly team at Aspire on 01954 253440

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I tweet  and network with many different people working in the charity sector and find that many of them have their ‘Broadcast’ button stuck on.  “Help us…”, ‘Donate here…”, “We need more followers..”   There are a few exceptions to this of course, such as @eczemasupport  and @freshties  who are real people taking the time to support others, and you will see me regularly conversing with them online

Personal and ‘to the point’

So, when I received this message from a charity connection of mine via Linked In, I could not help but be touched.  The author had taken the time to tell a ‘real’ story, with a compelling message that gave me reason to revisit their website to refresh my mind regarding their objectives.  The message was personal and did not overwhelm me with facts and did not feel intrusive.

Focus on IMPACT

It simply focussed on an example of the IMPACT the Charity’s objectives were  having on real people – not the brand, not statistics and not how desperate they are for your money. 

And of course, I clicked the giving page and donated: Perfect charity PR with intended result achieved. 

My opinion

My only comment would be (because I always have to have my ‘two pennies worth’) to take the time to personalise the message, so it was even less of a broadcast and more of a friendly communication and perhaps leave the fundraising link until after the ‘real’ story.

 

 

 

 

Gabby’s Message

Dear Friend

I doubt if you know how flat footed I am, so this personal challenge [5k run] is not an easy one for me! It is also for an extremely worthy cause and I would be really grateful if you would do your bit to support me!

Please visit my fundraising page: http://uk.virginmoneygiving.com/GabriellaBeddows

27 of the children that we support, spent this weekend at the Malvern Hills Outdoor Centre as part of our Noah’s Ark Activity Weekend. It is a very difficult time for the young people, helping them to discover and understand their feelings.  One of the young ladies wrote on our facebook wall:

“Thank you so much for such a brilliant and life changing weekend! I’ve met such kind, lovely people, and made some beautiful new friends including all the staff that were on camp!  Words cannot explain how grateful I am for everything you have done for me and how it’s helped me!  I didn’t know that I could ever move on after my Grandma’s death and you’ve helped me to achieve that so I honestly can’t thank you enough! “

With many thanks x

Gabby Beddows
Noah’s Ark Trust
Chief Executive

T: 01905 340019
F: 01905 745121
M: 07967 467958
E: gbeddows@noahsarktrust.co.uk
W: http://www.noahsarktrust.co.uk

If you are not aware of the work of this organisation, please take a moment to look at their website.

Working hard…..

Gabby says “Coming to terms with the death of a loved one is difficult enough for an adult, but for a child or young person it can be overwhelming.  Children regularly tell us that they feel isolated, misunderstood, to blame, angry, sad and struggle to cope with the finality of it all.  

At Noah’s Ark Trust  we help them through their bereavement, offering one-to-one support and guidance along with activity weekends where they can meet other bereaved children.  The service is offered free of charge to families in Herefordshire & Worcestershire and there lies our biggest challenge during this current economic climate. Last year we supported over 800 children and raised over £450,000. We are working hard to raise the essential funds we need to help these children towards a brighter future.

Your ‘two pennies worth’

Of course, I am an accountant working in the Charity Sector, not a marketing/PR professional.  If you are experienced in dealing with the 3rd sector, both Gabby and I would be pleased to hear your views on this type of PR activity, please leave a comment.

 


The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.


j0433925There are statistics everywhere confirming that building business with current clients is far cheaper than acquiring new clients. I know this first hand being one who invests an inordinate amount of time networking both online and in ‘the real world’.  Here at George Hay we are regularly agonising over how to best spend our marketing budget, but at the end of the day the cheapest and the best business is that done via a qualified referral.  Also, although winning new business is exhilarating, doing business with clients who like you and appreciate what you do for them is very satisfying.

So what do I do to try and maintain client loyalty and hopefully enthuse them to tell their business associates about my good work?

Stay in touch
First and formost, I have found that clients like to be communicated with and want to “belong” to our organisation.  When clients feel that they are ‘out on a limb’ they are more likely to listen to gossip, be more receptive to your competitors or simply undervalue what you are doing.

Keeping in touch could be as simple as sending a regular newsletter or  involving them in your social media circles.  Of course, your top twenty clients (you do know who they are don’t you?) need more personal and regular attention, but that does not necessarily mean expensive wining and dining.  A simple ‘phone call to find out how things are going is all that it required.

Tell your client as soon as you can if an issue does arise and make sure it is clear how you will be dealing with it.

j0433028If my top clients prepare management information (which of course I encourage) or minutes of board meetings I ask to receive a copy by email so that next time we speak I have a subject matter to discuss that makes them feel good – their business!  This keeps the service personal and hopefully tailored to their needs.  Newsletters, blogs and emails are great ways to communicate messages but they are unlikely to be 100% relevant to your entire client base.  Also in a service environment, clients are buying personalities and a perception of knowledge, not something generated by your marketing team.

 

Remember if clients don’t know what you are doing, they wont want to pay for it.

So keep your clients informed.

You could also use this regular communication to survey clients opinions, if they are valued clients they will be honest with you and help you to appraise your operation, just as you help them with their business, but be warned if you have not made regular contact they may question your motives.

Take responsibility
If an issue does raise it’s ugly head or a mistake happens, correct it at the highest level.  Clients appreciate it when a manager/partner who can and will take action calls, rather than a junior person or an administrator.  Don’t forget an apology is what they are looking for, so make sure you eat humble pie whilst trying to convince them that the problem wont happen again! 

Never try and assign or delegate blame.  As a business person you are responsible for making sure your team are working to look after your clients.  Don’t let one department or staff member criticise another; it is unprofessional and clients will not be reassured.   Remember you have to work with these people, there are enough challenges in business dealing with external factors with out allowing conflict with in the organisation.  If there is a problem, everyone in the business needs to work together to resolve it and implement procedures to prevent it from recurring.

One of the biggest bug-bears of most people in business, I believe, is service professionals that over promise and under deliver, particularly in the early stages of a business relationship when they are trying hard to please or trying to win your business.  This is a major faux pas that most of us, if we are honest, have fallen foul of, so keep clients expectations manageable – and the easiest way to do this? – COMMUNICATE!

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.