Posts tagged ‘New Friends’

I tweet  and network with many different people working in the charity sector and find that many of them have their ‘Broadcast’ button stuck on.  “Help us…”, ‘Donate here…”, “We need more followers..”   There are a few exceptions to this of course, such as @eczemasupport  and @freshties  who are real people taking the time to support others, and you will see me regularly conversing with them online

Personal and ‘to the point’

So, when I received this message from a charity connection of mine via Linked In, I could not help but be touched.  The author had taken the time to tell a ‘real’ story, with a compelling message that gave me reason to revisit their website to refresh my mind regarding their objectives.  The message was personal and did not overwhelm me with facts and did not feel intrusive.

Focus on IMPACT

It simply focussed on an example of the IMPACT the Charity’s objectives were  having on real people – not the brand, not statistics and not how desperate they are for your money. 

And of course, I clicked the giving page and donated: Perfect charity PR with intended result achieved. 

My opinion

My only comment would be (because I always have to have my ‘two pennies worth’) to take the time to personalise the message, so it was even less of a broadcast and more of a friendly communication and perhaps leave the fundraising link until after the ‘real’ story.





Gabby’s Message

Dear Friend

I doubt if you know how flat footed I am, so this personal challenge [5k run] is not an easy one for me! It is also for an extremely worthy cause and I would be really grateful if you would do your bit to support me!

Please visit my fundraising page:

27 of the children that we support, spent this weekend at the Malvern Hills Outdoor Centre as part of our Noah’s Ark Activity Weekend. It is a very difficult time for the young people, helping them to discover and understand their feelings.  One of the young ladies wrote on our facebook wall:

“Thank you so much for such a brilliant and life changing weekend! I’ve met such kind, lovely people, and made some beautiful new friends including all the staff that were on camp!  Words cannot explain how grateful I am for everything you have done for me and how it’s helped me!  I didn’t know that I could ever move on after my Grandma’s death and you’ve helped me to achieve that so I honestly can’t thank you enough! “

With many thanks x

Gabby Beddows
Noah’s Ark Trust
Chief Executive

T: 01905 340019
F: 01905 745121
M: 07967 467958

If you are not aware of the work of this organisation, please take a moment to look at their website.

Working hard…..

Gabby says “Coming to terms with the death of a loved one is difficult enough for an adult, but for a child or young person it can be overwhelming.  Children regularly tell us that they feel isolated, misunderstood, to blame, angry, sad and struggle to cope with the finality of it all.  

At Noah’s Ark Trust  we help them through their bereavement, offering one-to-one support and guidance along with activity weekends where they can meet other bereaved children.  The service is offered free of charge to families in Herefordshire & Worcestershire and there lies our biggest challenge during this current economic climate. Last year we supported over 800 children and raised over £450,000. We are working hard to raise the essential funds we need to help these children towards a brighter future.

Your ‘two pennies worth’

Of course, I am an accountant working in the Charity Sector, not a marketing/PR professional.  If you are experienced in dealing with the 3rd sector, both Gabby and I would be pleased to hear your views on this type of PR activity, please leave a comment.


The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.

Go on, admit it, when you’ve bumped in to a Utility Warehouse distributor or an Aloe Vera fanatic at a networking meeting you have turned your nose up.  You considered your business more complex, more entrepreneurial, more successful – a proper business; after all these people have been dissolutioned by nothing more than a new variety of pyramid scheme, right?


Missing a trick?

Multi-Level Marketing (MLM) or Network Marketing is a huge industry that is here to stay.  Company’s embrace the extremely effective and efficient way MLM gets products or services to the end user.  This creates higher margins that these ‘simple’ structures carefully distribute to everyone involved.

MLM businesses can be run on your own, or with your partner, full time, part time or in the ‘nooks and crannies’ of life.  It can provide you with an escape from your day to day life, a chance to meet lots of new friends and access to a huge amount of business training, but most of all MLM can provide you with an opportunity to take control.

My observations

  1. MLM participants are highly motivated, sociable and generally happy, contented people.
  2. Although you are running your own business on your own terms (subject to some guidelines set out by the MLM organisation you have chosen) you are never on your own.  The amount of support, training, friendship, storytelling and sharing of techniques is amazing.
  3. People who have not succeeded in MLM have not had the vision (dream, goals etc) to motivate themselves to plan and then put consistent effort in to generating opportunities.  Consistent could mean as little as 10 minutes a day – a ‘phone call, a blog post, a coffee with a potential team member.  How much time you devote is a personal decision, but consistency is key to momentum.  The other problem is unrealistic ideas about how quickly MLM can change lives, as with many things in life, MLM is a marathon not a sprint.
  4. Some serious amounts of money are being generated by people that are accessible to everyone.  MLM is not a corporate environment with a ‘fat cat’ board, the high earners in this industry understand that sharing experiences, coaching and encouraging participants helps everyone to achieve more.  The basic principles of leverage and synergy.

Embracing MLM

Next time you meet a MLM participant, remember that they have drive, passion, self-discipline and the spirit to take their destiny in to their own hands.  They are highly motivated team players who bend over backwards to help others and spend countless hours honing their skills.  Isn’t that person someone you would like to get to know?  Or perhaps someone you would like to work with?

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.