Posts tagged ‘Job’

Social media is where it is at!

If your small business is not blogging and marketing on WordPress and Facebook and Twitter and LinkedIn and Pinterest and Stumbledupon and Digg and Reddit and Delicious and … the ridiculous list goes on.

Even if your job consisted of nothing more than producing content for these modern-day monsters you would be hard pressed to keep them satisfied. But, if you are not connected online and everyone else is, won’t you lose out? Will your small business be forgotten?

Well there is a way to blog and tweet and stay LinkedIn without losing your life or your business to social media.

Here are seven ways you can be connected online without living online.

7. Blogging for more business

Writing a blog produces new content for Google to use to push your website up its rankings. To get blogging done well but fast:

  • Use your own life

Finding ideas for blogging can be tough, but using your own experience is an inexhaustible supply of new ideas. We are not very interested in what you had for lunch, but your experience of customer service good or bad in a particular restaurant could be just the dish best served warm.

  • Allocate some time

Set a time limit and use a timer (like a kitchen timer). 30 minutes should be enough to get your blog written

6. LinkedIn for more sales

If you have a profile on LinkedIn that’s a start but  do you also join groups where you clients hang out? If you do, you can find out what they are interested in and share your expertise with them through your posts into their groups. It’s a fast track to getting to know your prospective clients.

5. Twitter to find clients

Twitter can drain your entire day if you let it run you, but if you grab Twitter by the wings you can be in charge.

Fall in love with that kitchen timer from #7, and set yourself just 7 minutes in the morning and 7 in the afternoon/evening. You can keep up with what is going on in your sector, schedule at least 7 tweets and retweet 7 things during these 14 minutes.

4. Facebook brings your more than friends

If you are selling directly to consumers, Facebook is where it is at.  Same principle as Twitter applies – use that timer to stop you getting too involved in cousin Jan’s cool photos of kittens.

3. Google plus – adds value

Google gets over 2 million searches every single minute of every single day and Google is looking for new signals that your content is popular. By sharing your content on Google plus, (the clue is in the name) and if your contacts re-share it, then you are getting votes for your content. Add a Google+ button to your browser bar and you can +1 anything you read on the fly.

2. YouTube is enough to give you goggle eyes

Also owned by Google, YouTube gets 4 billion video views every day. A really fast way to share your content is to upload your own videos. It doesn’t have to be super-polished.

Gary Vaynerchuk http://tv.winelibrary.com/2010/06/  built a multi-million dollar wine business from his opinionated, some would say obnoxious, video blogs. Every time I upload a Bizfix video to YouTube it is shows high rankings in Google search almost instantaneously: it’s a very fast way to get your company noticed.

1. Keyword research is not just for the nerds

Keyword research is probably the most important and most under-used tool for speeding up your online marketing.  If you don’t do keyword searched before you name your company, name your product, write blog posts, or write content for your company website, you are missing the bullet train to getting found on Google.

There’s a seriously sharp free guide to how on the SEOMOZ site.

So now you have seven ways you can do online marketing for your small business in minutes per day, not days per week.

What’s your top tip for marketing your business online without wasting time?

Guest author Chris Markham of Bizfix, the Cambridge business advice and support company, is on a mission to get more science, evidence and fact into local business support.  You can find more of his small business writing on his blog.

Email Chris or call 01223 851 161

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.

If you found this post interesting/useful please share it with your social network and/or bookmark it.  Also, your comments are always valued and will help me to write new posts that are relevant to readers of this blog.

 

If you do not currently offer your employees a company pension scheme then you need to take heed of a new scheme announced by the coalition Government.


All employers

From October 2012, all employers, no matter how small, will have to enrol staff in the National Employment Savings Trust (NEST), unless they already offer a comparable pension scheme to their employees.

NEST

NEST is a scheme designed to give people more access to good quality pension savings, especially for those on low to middle incomes. The Government hopes that this will prompt people to start saving for their retirement, particularly with people now living longer with little or no savings.


Phased implementation

Each employer will be given a date from when the changes must be in place. The reform will be phased in over a four-year period to 2016, starting with larger firms and then working down through medium and then small and micro-employers. The size of an employer will be based on PAYE data.

A minimum contribution level will also be phased in gradually, with employers eventually contributing at least 3% of qualifying earnings by October 2017.

Eligibility

To be eligible for enrolment, staff must work in the UK, be at least 22 and under state pension age and not already be in a suitable pension scheme. They will have to earn at least £7,475 a year, which will be the threshold for paying income tax from April 2011.

Transferable and may be used by multiple-employers

Friendly, approachable, reliable professionals

The advantage of NEST is that it can travel with a person from job to job, with more than one employer being able to contribute to a member’s retirement savings pot at the same time.


If you are an employer or considering employing someone, then George Hay can advise on a wide range of pension and tax issues to help ensure you are fully prepared for the changes.

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.


are you sure?

Lots of small business owners seem shocked that anyone would suggest they outsource any of their work.  “I don’t outsource”, “I don’t need to outsource” are just some of the responses (the polite ones anyway!).

But were you to look at your every day circumstances I am sure you would be surprised to know that you do outsource already.

So what is outsourcing?

I perceive outsourcing to be: a system where you pass on to someone else work, projects or tasks that you are unskilled for, doing tasks that don’t move your company forward or bring in more money.

Are you outsourcing?

Have you ever ordered your grocery shopping online? Given someone else your ironing to do? Gone to the dentist for a filling? Paid a hairdresser? Used a cleaner?  These are all examples of outsourcing.

I practice what I preach; I do my weekly shop online. It saves me an awful lot of time and it saves me money, no more temptations from those ends of aisle offers. I also use an ironing lady, she does a better job than I would, in less time than I would, and I make more money using my time elsewhere than the cost of the ironing. It just makes sense to me. It also saves me the stress of performing a task I abhor.

Value yourself and your time

What value is there in you doing the task yourself?  Because you feel you have to, because you feel you can’t afford not to, or because you don’t like to let go.  Look at things a different way.  If you concentrate on your core business how much can you earn in an hour?  If you do certain tasks yourself is that common sense?  Should you do your own admin or accounts?  If bookkeeping takes you an hour then it has cost you your hourly rate.  However, should you outsource, it could cost you a lot less, it could take a lot less time than it would have taken you, and in that time you could have won a new contract or client.

Buying expertise

There are many experts out there who can make a huge difference to your business, you can outsource your bookkeeping, admin, website design and management, SEO, social media marketing, telemarketing, IT management and even personal tasks such as managing your diary or email, answering your calls, doing your shopping, or even walking your dog.  Remember, it’s all about outsourcing tasks that someone else can do in less time, to a higher level or just tasks you don’t enjoy or have the time for.  It could also enable you to move your business forward.  Working as one man you can only ever achieve a certain amount of work.  By working with an outsourced team or individual you can accomplish so much more.

Leverage

Maximise your potential, by leveraging time and opportunity.

Open yourself up to the possibilities of outsourcing, and move your business on to the next level.

 

 

Guest author:   Helen Stothard is a valuable Twitterbuddy of mine who is successfully growing her outsourcing business while raising a family.

For more information about the services offered by Helen and her team please visit HLS Business Solutions

Multi-millionaire and CEO of ActionCoach  Bradley J Sugarssays  

“STOP IT … stop doing things like cleaning the house, washing the car, mowing the lawn … pay someone to do it and put that time into planning your business … remember, poor people spend time to save money, rich people spend money to save time …”

A relevant blog post from the one and only, Jim Connolly :  4 Secrets of the world’s most successful businesses!

This post from the reverent Ann Hawkins made me smile (keep shouting Ann!)

To build successful businesses there are Three Elements all entrepreneurs eventually learn that are essential for increasing revenues and profits.  

Many business owners learn by a ‘trial and error’ approach over a number of years, however the game of business has been very well researched over the years through feedback and study of entrepreneurs who are the best in their field.  Without focus on each of these three areas any business success will require far more effort over a longer period of time.  If you’d like to fast track your own success then read on…

  • 1) The First Element:

The Psychological Approach. Or, more precisely, how your current psychological approach may be holding you back.

You may already have heard of the saying that “your business is a complete reflection of you!”.  If that’s the case then what is showing up for you within your business at the moment?  Do you need more sales?  Do you never have enough time?  Do you have communication issues with your team members?  Do you need to recruit your first team members?  Whatever is ‘showing up’ for you within your business, the most important thing is how you are reacting to ‘what’s showing up’.  Do you tend to blame others or deny there’s a problem?  Or make excuses to justify the lack of performance?

This is sometimes one of the hardest things for a business owner to accept i.e. all of the problems that you are experiencing within your business are as a direct result of you ‘not’ addressing something within that business!  To illustrate this point I have been working with a particular client for a number of years now, and as the business has grown there have been a number of recurring problems that have always been down to  a couple of team members not being quite up for the job. This reflected in the business owner being unable to delegate effectively – and ‘what showed up’ was ‘running round like a headless chicken syndrome’ all of the time.  The business owner didn’t confront the issue (for various personal reasons that we worked through together) and so the problems just wouldn’t go away.  Eventually, however (when the business owner felt ready to make that decision and we’d implemented a couple of new systems within the business) the two team members were replaced and there has been a radical shift in the business performance.  This has also helped the confidence of the owner in two ways: they realised that their that fear (of the unknown) was actually stopping the business from moving forward (plus keeping the owner very busy!) and by addressing this fear they also learned a number of things about themselves that massively increased their own business confidence and productivity.  So this element involves you, your beliefs and you creating strategies and tactics to break through the hidden (yet very real) mental barriers that may be holding you back from achieving further success. 

  • 2) The Second Element:

Your business structure. How your current business structure may be holding you back. There are many areas of your business where you will need watertight systems and methods. This element is more focused on uncovering the current strengths and weaknesses of the strategic side of your business. It will ensure that you have the right strategies and tactics to help you break through the business-related barriers that may be preventing your success. Within the second element there are three focus areas when business growth is your goal. The first of these is:

Sales:

 The key in any business is to make sure that you take the time to understand exactly who your clients are and how they decide to buy.  Everybody has a certain way they love to “buy” from others, so finding out the various personality types and their tendencies will go a long way in making it easier for people to buy from you.  Create a set of systems within your business for sales success.

Marketing: 

Customers won’t buy from you unless they know who you are and why they need you.  It has always amazed me when I go into a business and the business owner is desperate to increase sales and therefore cash flow into the business – and yet they are doing very little effective marketing of their business – because they don’t really understand what ‘marketing’ is or they’re doing the day to day ‘stuff’ that’s not connected with driving the business forward whatsoever!   However we define marketing, in it’s simplest terms it is: The generation of quality leads for the business and the further development of your brand.  Your focus is to choose multiple marketing tactics and develop a marketing system that consistently markets your product or service to your clients.

Management:

 As a business owner you should be looking to spend 80% of your time working strategically ‘on’ your business in the areas of Sales and Marketing.  Any Knowledge, talent and beliefs that you have learnt will be wasted if you are not applying these strategically and tactically to your business.  If you want to grow and sustain that growth, then it’s essential to manage that growth. It’s essential to put in place systems to manage growth, cash, people and working relationships.  How do we know if don’t have this in place?  Because we will forever be reacting to our business and any daily problems that arise.

  • 3) The Third Element:

Although the shortest it’s without doubt the most important: it addresses our need for consistent action. Once you have the right resources and information in place then it’s essential to take action. If you asked me if there was one thing that would separate the masses from successful serial entrepreneursthen it would be this: Fast implementation of ideas. Having an understanding of the first two elements (what may be holding you back psychologically and structurally within your business) is an essential step to achieve change, but without implementing what’s been learnt will inhibit change. This is where so many businesses fall short. Through the lack of implementation of those ideas.

Guest author:  Mike Yates is a local, well respected and proven Business Growth Specialist, International Speaker, Author and Business Coach who I have known personally for many years.  For more valuable information like this please visit 121 Business

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.