Posts tagged ‘Fundraising’

I tweet  and network with many different people working in the charity sector and find that many of them have their ‘Broadcast’ button stuck on.  “Help us…”, ‘Donate here…”, “We need more followers..”   There are a few exceptions to this of course, such as @eczemasupport  and @freshties  who are real people taking the time to support others, and you will see me regularly conversing with them online

Personal and ‘to the point’

So, when I received this message from a charity connection of mine via Linked In, I could not help but be touched.  The author had taken the time to tell a ‘real’ story, with a compelling message that gave me reason to revisit their website to refresh my mind regarding their objectives.  The message was personal and did not overwhelm me with facts and did not feel intrusive.

Focus on IMPACT

It simply focussed on an example of the IMPACT the Charity’s objectives were  having on real people – not the brand, not statistics and not how desperate they are for your money. 

And of course, I clicked the giving page and donated: Perfect charity PR with intended result achieved. 

My opinion

My only comment would be (because I always have to have my ‘two pennies worth’) to take the time to personalise the message, so it was even less of a broadcast and more of a friendly communication and perhaps leave the fundraising link until after the ‘real’ story.

 

 

 

 

Gabby’s Message

Dear Friend

I doubt if you know how flat footed I am, so this personal challenge [5k run] is not an easy one for me! It is also for an extremely worthy cause and I would be really grateful if you would do your bit to support me!

Please visit my fundraising page: http://uk.virginmoneygiving.com/GabriellaBeddows

27 of the children that we support, spent this weekend at the Malvern Hills Outdoor Centre as part of our Noah’s Ark Activity Weekend. It is a very difficult time for the young people, helping them to discover and understand their feelings.  One of the young ladies wrote on our facebook wall:

“Thank you so much for such a brilliant and life changing weekend! I’ve met such kind, lovely people, and made some beautiful new friends including all the staff that were on camp!  Words cannot explain how grateful I am for everything you have done for me and how it’s helped me!  I didn’t know that I could ever move on after my Grandma’s death and you’ve helped me to achieve that so I honestly can’t thank you enough! “

With many thanks x

Gabby Beddows
Noah’s Ark Trust
Chief Executive

T: 01905 340019
F: 01905 745121
M: 07967 467958
E: gbeddows@noahsarktrust.co.uk
W: http://www.noahsarktrust.co.uk

If you are not aware of the work of this organisation, please take a moment to look at their website.

Working hard…..

Gabby says “Coming to terms with the death of a loved one is difficult enough for an adult, but for a child or young person it can be overwhelming.  Children regularly tell us that they feel isolated, misunderstood, to blame, angry, sad and struggle to cope with the finality of it all.  

At Noah’s Ark Trust  we help them through their bereavement, offering one-to-one support and guidance along with activity weekends where they can meet other bereaved children.  The service is offered free of charge to families in Herefordshire & Worcestershire and there lies our biggest challenge during this current economic climate. Last year we supported over 800 children and raised over £450,000. We are working hard to raise the essential funds we need to help these children towards a brighter future.

Your ‘two pennies worth’

Of course, I am an accountant working in the Charity Sector, not a marketing/PR professional.  If you are experienced in dealing with the 3rd sector, both Gabby and I would be pleased to hear your views on this type of PR activity, please leave a comment.

 


The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.


This is a guest post from Gary Johannes, an amazing networking colleague of mine, 4Networking Regional Leader for the Eastern Region, Bartercard representative, and the man leading the inspiring BRAVE challenge for children with spinal injuries.  Follow his training, fundraising and charismatic view of life www.twitter.com/garyjohannes


Because of the work I do, and the number of people I meet, one of the questions put to me on an almost weekly basis is this: “Networking doesn’t work, does it?”

biz cardAnd the simple answer? “Yes, actually, it does.” In fact, it also works for the majority of the hundreds of people I meet every month.

But, of course, some of the people I come across would give a resolutely negative answer to the same question.

When I find myself chatting someone who is disillusioned by networking, and firmly believes it simply doesn’t work for them and never will, I generally come to the same conclusion: they don’t ‘get’ networking. They’ve got a skewed view of how it works and what it’s for, and that’s letting them down.


Rule no. 1 – Be likeable. People relate to humans, not walking sales brochures

For me, making networking work for you starts with some basics that are applicable to any area of your life. So, I treat people with respect and I talk to them as people, not prospects. No one likes to find themselves cornered at a social event, being sold to as if they were in a car showroom. It’s a turn off. Instead, I’m friendly and I take an interest in the other person – sometimes what I do barely comes up.

Why? Because having a person like you is far more valuable than winning a business lead there and then.

Rule no. 2 – People are valuable. Nurture and protect your assets

If you’re an astute business person, you’ll realise that having lots of contacts in lots of industries doesn’t just give you more chance of winning referrals, it also makes you more valuable to your clients.

How? Well from time to time, your clients will ask you if you know a good wed developer / plumber / financial adviser. The more tuned in you are to the range of providers out here and the quality of their offerings, the more valuable you are to your client as a resource.

Rule no. 3 – Trust is everything. Stay honest

In networking circles, people applaud great work, they offer testimonials and they recommend great providers – it’s all part of the process. But keep letting customers down, and recommendations will quickly dry up.

Don’t promise what you can’t deliver on, don’t go into a meeting trying to be something you’re not, and never, ever lie to win a recommendation, because it will come back to haunt you, and you’ll miss out on more than you ever gained. Networking, after all, is all about trust.

Rule no. 4 – Commit to networking regularly to see the real benefits

You are very unlikely to start winning work at your first, second or even third meeting. People need to meet, know, like and trust you (to steal a 4Networking phrase). Turn up once a year, and how can you possibly expect to build relationships? Turn up once a fortnight, and people will recognise you and, more importantly, remember your name when it counts.

And finally…Quick tips for networking

So to close, a round up of some of the key things to remember as you walk into a your first networking event.

  • Never go looking for sales.
  • Get to know people, not just what they sell.
  • Don’t discount people if they cant buy from you (they may be best mates with someone who can).
  • Sell yourself, not your business. Be likeable, warm and approachable.
  • The more you give the more you receive, so offer advice and support wherever you can.
  • Support others. If a fellow networker does a great job for you, let others know.
  • Enjoy yourself. Approach it like a chore and you won’t stick it out for long enough to reap the benefits.


With sincere thanks to Emily Cagle Communications for allowing me to reproduce Gary’s post.

Simon Jordan says “social media and offline networking is an incredible way to grow your business

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post