Posts tagged ‘Demographics’


Spread giving (e.g. a 24 month pledge) often exceeds the value of a single donation, beyond the cost of the cashflow.

Steering donors towards set gift levels, on a proportionate basis such as “donate £5 for a mosquito net” can be dangerous as if it is perceived to be too high a price you will alienate your supporters, if it is too low you will miss out on larger pledges, as supporters will give the amount requested and then walk away with the perception that they “have done their bit”.

Marines hike full marathon to raise money for wounded troops


When creating a fundraising strategy, consideration should be given to the following:

  1. Is your strategy beneficiary focused or donor focused?
  2. Are the options available to the donor actually diluting the overall impact?
  3. Is the money really needed?  Can all the costs be justified?  Why are retained reserves being utlised?
  4. Have you done enough research about you potential supporters?  What are the demographics of your constituency?
  5. Are there any active, influential leaders that could champion your cause?
  6. The principles of pereto and economies of scale apply.  Don’t underestimate the importance of philanthropists.
  7. Personal approaches will always be more successful, but are time consuming.  A direct mailing will generate no more than a 1% return.
  8. Have you considered approaching other voluntary organisations such as Churches ans Sports Clubs?
  9. Make sure all staff and volunteers are properly trained and understand the objectives of the charity as well as the strategy of the current fundraising efforts.


The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.

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If 2009 had one defining moment it was Social Media moving from buzzword into the mainstream conscious, with everyone from celebrities to politicians embracing the power of social content and conversation to drive actions.

Big brands were of course at the forfront often driven by a desire to have a first mover advantage in the press or reacting to some PR disaster that overtook their traditional PR and Marketing teams.

For my mind the big winners of 2009 were not the politicians or the big brands but charities small and large right across the world who were able to get awareness of their campaigns or services in front of a whole new Social Audience people who love to talk about and share the work of good causes with their own audiences.

Social Media has create an explosion of good will, from Pro-bono services to fundraising all driven by the open lines of communication created by sites like Facebook and Twitter.

The Social Dynamic Duo

There’s no denying that Facebook and Twitter have become the must use Social Age tools and should form the core part of any Social Strategy, together they create a powerful team and can feed each other and reach into different demographics creating unique social interactions.

Ask and you shall receive

In the Social Age asking for help is more than acceptable it’s expected, got a cool new project and need an expert to give you some advice? Ask your Social Supporters on Facebook and Twitter if they can’t help,they will usually pass the message along or flag it to their community if they can’t help personaly.

This dosen’t stop at just pro-bono services but also fundraising if you have positions to fill on events, ask your Social Networks to help fill the spaces.

In the social age the conversation is king.

The organisations that find the most value and worth from Social Media not to mention create the most powerful social actions are the ones that talk, and not necessarily about just their own cause.

Go off topic from time to time, talk about the weather or TV events that have captured the public imagination, shows like Doctor Who or sporting events (Olympics, World Cup) that cut across the usual demographic divides are a great way to build relationships with existing supporters and bring in entirely new supporters to your cause.

Team up with other organisations on Twitter and Facebook that have broad or similar goals to your own, cross promote each others social messages to encourage supporters to cross the divide.

Don’t look at others orgs as competition instead look on them as a way to build even more relevant networks and share in Social Success.

2010 is the year for your Charity / Non-profit to embrace Social Media and become part of the age of Social conversation, make a start today and setup a Facebook Fan Page and a Twitter Profile


With thanks to valued twitterbuddy and BullyingUK ambassador, John Carnell of TechnicaVita for allowing me to reproduce this post.


The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.