Posts tagged ‘30 Minutes’

Social media is where it is at!

If your small business is not blogging and marketing on WordPress and Facebook and Twitter and LinkedIn and Pinterest and Stumbledupon and Digg and Reddit and Delicious and … the ridiculous list goes on.

Even if your job consisted of nothing more than producing content for these modern-day monsters you would be hard pressed to keep them satisfied. But, if you are not connected online and everyone else is, won’t you lose out? Will your small business be forgotten?

Well there is a way to blog and tweet and stay LinkedIn without losing your life or your business to social media.

Here are seven ways you can be connected online without living online.

7. Blogging for more business

Writing a blog produces new content for Google to use to push your website up its rankings. To get blogging done well but fast:

  • Use your own life

Finding ideas for blogging can be tough, but using your own experience is an inexhaustible supply of new ideas. We are not very interested in what you had for lunch, but your experience of customer service good or bad in a particular restaurant could be just the dish best served warm.

  • Allocate some time

Set a time limit and use a timer (like a kitchen timer). 30 minutes should be enough to get your blog written

6. LinkedIn for more sales

If you have a profile on LinkedIn that’s a start but  do you also join groups where you clients hang out? If you do, you can find out what they are interested in and share your expertise with them through your posts into their groups. It’s a fast track to getting to know your prospective clients.

5. Twitter to find clients

Twitter can drain your entire day if you let it run you, but if you grab Twitter by the wings you can be in charge.

Fall in love with that kitchen timer from #7, and set yourself just 7 minutes in the morning and 7 in the afternoon/evening. You can keep up with what is going on in your sector, schedule at least 7 tweets and retweet 7 things during these 14 minutes.

4. Facebook brings your more than friends

If you are selling directly to consumers, Facebook is where it is at.  Same principle as Twitter applies – use that timer to stop you getting too involved in cousin Jan’s cool photos of kittens.

3. Google plus – adds value

Google gets over 2 million searches every single minute of every single day and Google is looking for new signals that your content is popular. By sharing your content on Google plus, (the clue is in the name) and if your contacts re-share it, then you are getting votes for your content. Add a Google+ button to your browser bar and you can +1 anything you read on the fly.

2. YouTube is enough to give you goggle eyes

Also owned by Google, YouTube gets 4 billion video views every day. A really fast way to share your content is to upload your own videos. It doesn’t have to be super-polished.

Gary Vaynerchuk  built a multi-million dollar wine business from his opinionated, some would say obnoxious, video blogs. Every time I upload a Bizfix video to YouTube it is shows high rankings in Google search almost instantaneously: it’s a very fast way to get your company noticed.

1. Keyword research is not just for the nerds

Keyword research is probably the most important and most under-used tool for speeding up your online marketing.  If you don’t do keyword searched before you name your company, name your product, write blog posts, or write content for your company website, you are missing the bullet train to getting found on Google.

There’s a seriously sharp free guide to how on the SEOMOZ site.

So now you have seven ways you can do online marketing for your small business in minutes per day, not days per week.

What’s your top tip for marketing your business online without wasting time?

Guest author Chris Markham of Bizfix, the Cambridge business advice and support company, is on a mission to get more science, evidence and fact into local business support.  You can find more of his small business writing on his blog.

Email Chris or call 01223 851 161

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.

If you found this post interesting/useful please share it with your social network and/or bookmark it.  Also, your comments are always valued and will help me to write new posts that are relevant to readers of this blog.


If like me, you receive a huge amount of emails each day (and night!) these clear tips from my friend, customer and loyal twitterbuddy, Heather Townsend will help you to manage the daily deluge of correspondence.

Set times of the day when you will look at and deal with your e-mail

Outside of these times, switch off your e-mail and e-mail notifications. For example, at three points in the day, dedicate 30 minutes to checking and actioning all your e-mails in these times

Set up e-mail rules

Mail rules are great for auto-sorting out your mail, before it arrives in your inbox. For example, you can set up a folder for each of your regular e-mails, for example monthly recurring invoices. Then set up the rule that puts the e-mail into the right folder – for example, a monthly recurring invoice could go into a folder called ‘invoices to process’. You can even put follow up flags on these rules, so that, say for example, any e-mail from your most important client was flagged to be dealt with by you that day.

Unsubscribe to newsletters

Unless you read the newsletter, unsubscribe to them. If you haven’t signed up to the newsletter, then mark as spam, and if you have the opportunity report them as unsolicited e-mail. E-mail marketing clients such as constant contact, do allow you to report unsolicited e-mail.

Use a good spam filter

Do invest in a good spam filter. Microsoft Outlook’s spam filter is good at giving you false positives – so aim to use an additional spam filter, so you can turn off Outlook’s in-built spam filter.

Action, file or delete immediately

Double or even triple handling e-mail is what leads to personal inefficiency. Have as your mantra that you will only touch an e-mail once.

Set limits on amount in inbox

Get into the personal discipline of never letting your inbox get more than 10 e-mails in at the end of the day.

Use flags to follow up

Use the follow up flags. If you have an e-mail to action, mark it with a dated follow up flag. Then file it! In the morning, you can then sort all your e-mails by flags, and will get a list of the most urgent e-mails to be auctioned.

Archive your e-mail folders outside of the inbox folder

When you are creating folders to file your e-mail into after auctioning, Microsoft automatically suggests that you create sub-folders within your inbox. Make sure you create the folders outside of the inbox. This way, your computer performance wouldn’t be affected by Microsoft constantly scanning all the e-mails in the inbox.

Set up favourite folders that you access regularly

In the favourite folders box on Microsoft outlook, drag in the folders you use regularly. This way, you will be able to quickly find your most popular folders. You can even give the folders a number, e.g. “1 – clients”, so you most frequently accessed folders will be at the top of the list, regardless of where they would come in true alphabetical order.

For twitter users…

Turn off all notifications for new followers and direct messages. Use a twitter client, such as tweetdeck, to alert you to new direct messages and followers.

For more posts like this visit the blog of the infamous Efficiency Coach.

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.