Another quality business development tip from by Caroline Robinson of Sandler Training in Cambridge.

Hate asking for introductions so avoid doing it?

People of AccomplishmentDo you hate asking for introductions as much as I do, so much so that you never do it, or “forget” to ask?  You know it’s the best way to grow your business so why procrastinate? How can we ensure we do it systematically and effectively?

Firstly commit to doing it and be clear about what is a good referral for you.

Then, at the beginning of your meeting, lay your cards on the table, own up to your issue and get them to help you solve it.

An example

‘Being completely honest with you I have a problem. I hate asking for introductions but as I’ve committed myself to growing my business I’ve made a promise that I can’t leave without having asked you.  Can you help me with this? 

When we get to the end of this meeting please can you remind me to ask you if there are any other business owners you know who may be interested in X, Y, Z? ‘

What have you got to lose?

The Way to Get StartedTry it.  You may be surprised at the results you get and very soon it becomes a lot easier to ask for referrals.


To find out more about how to get these things right more often in your business come to the next Business Leaders seminar. Click here for more details,  or here to sign up to the Sandler monthly newsletter with practical sales and prospecting tips.


The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.

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