People often ask “what is business coaching?” and in truth there are lots of ways to describe it.  In this post, Lee Duncan a well respected business coach that I have worked with for the benefit of my clients, will focus on four elements that work together to get results in any area of your life. 


Business is all about getting results.

For most of us, this means achieving a level of financial success from the businesses we create.  The principles of business are actually quite straightforward, although in practice it often turns out to be more tricky.

A formula that’s useful to focus the mind on what to do next is

Attitude+Goals+Knowledge+Action=Results

The first key to success is attitude.

Henry Ford famously said, “If you think you can, or you think you can’t, you’re probably right”.

Just think about that for a moment. If you start out with the notion that you’re going to fail, you will. I know of a psychologist who calls this a self-fulfilling prophecy.

It works the other way around though too, which is far more exciting. If you believe you will succeed, you probably will. As a business coach, it’s clear that many clients need some help to have confidence and a positive mental attitude.

Next up, you’ve got to have a goal.

A goal is like a destination for a taxi trip. When you jump into a taxi, the driver wants to know where you’re going to go before he’ll move off. That’s just the same as your brain. If you want to get somewhere with your business, you’ve got to focus on where you want to go before you can move towards it. Goals should be set to be stretching, but achieveable.

The third part of the formula is to have the correct knowledge.

Many of us know what we should be doing to be more successful, it’s just that we don’t do it. On the other hand, sometimes we simply don’t know how to do something and so we remain stuck.

By attending seminars, reading books, listening to CDs and watching video, we gain knowledge. With practice we can turn this knowledge into skills that help us to achieve our goals. Skills like how to write effective sales letters, or how to create a blog, or how to manage staff effectively, can all be learnt by anybody. Great results can also be described as the successful application of the right knowledge. Make the effort to get the learning habit, you won’t regret it.

The final step on your way to results is to take action.

Great ideas are simply notions until somebody turns them into reality.

If you’re an ideas person who finds it hard to bring your ideas to life, you’re a dreamer. If you have no ideas but keep turning the handle and expecting different results, you’re a madman.

The happy middle road is where success lies – a great idea combined with the right actions, taken relentlessly day after day, to achieve success.

When any single piece of the formula is missed, you’ll struggle to achieve your desired results. That’s where business coaching comes in, to help you bring all of these things into alignment for you.

When you achieve results, no matter how big or small, take the time to celebrate and enjoy your successes. Too often in life we beat ourselves up for failing and don’t notice what we have actually achieved. Start to notice how good you are, how successful you are, and you’ll be successful more often and in bigger ways.


Read about the kind of results that Lee’s clients enjoy in a story from a member of the Chris Cardell marketing club who also works with Lee. 

The information provided in this blog illustrates my opinions and experiences, it does not constitute advice and I do not accept responsibility for any actions taken or refrained from as a result of reading this post.

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